In 2010 we organised the first Nordic Ruby in our hometown Gothenburg, Sweden. Two years later we moved the conference to Stockholm to be closer to the Ruby community there. But when we wanted to change the theme of Nordic Ruby we decided it was time to bring the conference home to Gothenburg again. We also couldn’t resist a good pun.

Gothenburg is an old shipyard town, and we love that part of its history. So much so that we named our company Varvet — “the shipyard” in Swedish (and “the lap/loop”). So Ship it seemed like the perfect name for a conference about delivering great software.

We have a fantastic speaker line-up — starting with Michael Lopp, Chad Fowler, and Keavy McMinn — but the speakers aren’t the most important part of a good conference. It’s all the people you meet. The conversations you have. The relationships you build. That’s why most of Ship It is dedicated to “the hallway track”. It’s in the breaks between the sessions where you’ll meet your new co-worker. Your new client. Your new friend.

Not to spoil the talks too much, but the key to delivering great software is of course people. That’s what Ship It is about.